Tracking 1.7 billion social media messages
Engagor provides a platform for social media management, including monitoring, analytics and engagement. Engagor tracks down all relevant conversations about the brands, products, competitors and industry – 1.7 billion items of content across all major social networks – for 320 customers including McDonalds, Audi, Ikea, T-Mobile, Pepsico and the European Parliament.
Search is a key to Engagor’s system, enabling users to find specific questions, complaints or remarks in a deluge of social media messages, and respond rapidly to provide excellent customer service, as well as manage the conversation.
“Before Elasticsearch, we used Solr ,” recounts Jurriaan Persyn, CTO of Engagor. “We had a lot of trouble scaling Solr, configuring it and making it work. We would outgrow one Solr instance very quickly. It was hard for us to manage that growth with Solr.”
“Solr 3.1 didn’t have easy scaling built-in, so we had to build a lot of that functionality ourselves – clustering, master detection, node failover – which would have taken up valuable development time.”